Our portfolio includes real products sold on the shelves of Belarusian and Russian stores, they are not just mock-up designs that look pretty but not accepted by customers. For us, the goal of creating a new brand means accepting a challenge of developing a real, commercially successful and easy to promote a brand that will bring profits to its owner and appeal to the consumers. For the prospective clients, partners and visitors of the website, the "Portfolio" section displays a collection of the best projects of the Fabula Branding agency, and, among other things, this section reflects market leading branding in Belarus. With a quick search, you can sort the cases by type of service (naming, logo, packaging design, etc.), industries/sectors (meat, milk, groceries) and type of branding work. Each project describes the main goal as outlined in the creative brief, for example, “the development of a new brand”.