BONMARKET

Client:
BONMARKET
A task:
LOGO DEVELOPMENT AND CORPORATE IDENTITY FOR THE GROCERY STORES
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A brand character in the French style with a lush mustache and a beret hat reinforce the French name origins.

The chosen colors in logo, mint-turquoise and chocolate-brown, are unusual for the retail space, and therefore work well as a contrast from competitors, while duplicate parallel lines contribute to a better presentation of the font block.

The speech bubble on the sign can be used as the store’s interior signage, as an informational navigator or as a navigational element to better orient buyers between various departments.

A feature of corporate identity is the use of the French good manners to put additional positive emphasis on the high service and top quality of all stores.