Driving & Eating
Fabula Branding developed a trademark and brand strategy for a chain of roadside cafes managed by "Tavern" LLC. The name "Driving & Eating" immediately conveys a message of dining while traveling. The font used in the logo is easily readable from long distances and the ampersand symbol is made to resemble “cheese”. Both elements support unique selling position (USP) of the cafe. The green color reflects natural and organic qualities of a wide variety of products offered.