The basis for Edelica name was a German word Edel meaning «noble». The melodic fantasy title perfectly reflects extraordinary softness and comfort, the main characteristics of the product. Thus, even at the beginning stages of name creation, the brand was given a rich, emotional aura of sophistication and elegance, beauty and femininity - values at the core of brand formation. These qualities were executed in every detail of the corporate identity: from the color palette, icons and labels to storefront displays and interior design.
Anton Shahlovich, Head of Marketing, Verniba OOO: «"With Edelica, we expected to have a real increase in sales in 6 months but saw an immediate impact is less than two months after the rebranding."