FEET IN HANDS
The name " Feet in Hands" originated from a famous Russian idiom "take legs in your hands", meaning "to move fast, hurry, rush." Now, this expression has acquired a new additional meaning - "buying shoes is easy and fast" and, as part of the rebranding, the phrase gave a positive and memorable name to a chain of shoe retailers with wholesale prices.
The logo was featured in bright contrasting colors and the “walking wallet” became a new brand character with a smile symbolizing affordable prices and representative of the trademark. The ease and simplicity of the logo make it an excellent visual marker that can be used in any type of communication, while the soft and rounded shape logo elements emphasize the friendliness and openness of the brand.