Interior design in residential apartments Green Wood

Client:
Damaan
A task:
development of a brand-character (cat) for creative interior design in residential apartments
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Agency was tasked with development of a brand-character (cat) for creative interior design in residential apartments. As a result, we brought to life a cheerful and charismatic cat Boris and featured him as a main character in various illustrations. The character, painted in company’s colors, actively «talks» with residents using funny phrases, creates happy mood and in a unique way «brings» people and psychical places together.

Behind every great district there's a great cat

Examples of phrases: «Better to see it once, than to hear about it a hundred times», «Counter? There», «One giraffe – same as four cats + four cats + four cats…», «Who are you looking for?», «Two shoes make a pair», «You won’t believe this, but I was waiting for you!», «Eyes are afraid, but paws are doing it …», «Three in a boat, not counting dog», «High Five for Good Luck!», «If you passing by – pass by»