«Anno Domini» in Latin means "in the year of the Lord”. This name plays multiple roles: creates the necessary geographic and aesthetic perception for the trademark, improves psychological value in the eyes of customers and highlights trademark’s stability and reliability.
In addition, both words in the phrase and the “loud” sounding name are reminiscent of a fashion designer first and last names. The name also works to increase the price of products, because the company’s products have always enjoyed a great reputation and are surrounded with a veil of exclusivity and known for their premium qualities.
The chosen impressive and steady Latin name of the trademark supports logo and creates the Ancient Roman feel to it. The brand name is formed by the famous laurel wreath and oak leaves, which was used in ancient Rome to crown most distinguished individuals and government officials.