Belyaev and Partners Group

Client:
Belyaev and Partners Group of Patent and Legal Companies
A task:
To develop a logo, corporate style, and photoshoot concept for a legal company
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The lawyers from the Belyaev and Partners Group of Companies started their operation in 1971. Today the third generation of this family business is already working with both Belarusian and foreign customers. After the company’s portfolio expanded, it branched out into several enterprises united under the same brand.

The logo and the corporate style are presented in the colours that are unusual for this industry and are therefore associated with innovation. The style is based on the image of a triangle, a visualization of dynamic growth and a symbol of stable development and prosperity.

Personal contact is extremely important in the legal industry, and positive dynamics has to be formed at the initial stages. The photoshoot concept developed for the Group of Companies emphasizes the experience of its employees together with the family nature of the enterprise and helps build trust. The elegant and dignified presentation of the visual imagery supports this idea and shows the Group of Companies as a reliable B2B partner.