Billboard for VISA bank cards
The special status of Gold and Platinum "Belagroprombank" cardholders was channeled with the idea of a virtual club for their respective owners, those who are wealthy, influential and respectable. The main characteristic of the "community with opportunities" is the privileged bank card with the main message of the campaign - "Welcome to the club!".
The billboard came to life with the minimalist design and included elements of company identity, that also works to promote the corporate brand. An actual employee of the bank has been selected as a model. The photo session was carried in the Fabula Branding own photo studio. Also, the advertising video was developed for this ad campaign.