As part of the development of the corporate logo, we proposed for a brand name the use of an image of a bathing toy portrayed as a rubber duckling, dressed in a royal robe and wearing a crown. Such an emblem is related to the products and theme of the store and "plays" along with a name.
The corporate style is based on the use of a cheerful emblem and corporate colors: basic black and white, and a color combination of accent yellow, red, blue and dark blue. They set the general tone in the design for printed products, elements of retail design (facades, signs, information details and stickers) and clothing.
A special system of infographics has been developed, which is both practical and decorative. The use of all elements is defined in the branded guide.