Slogan: "Unique by nature, exclusive in the DNA." The slogan plays to the similarity of the trademark name and DNA, commonly used term in the biology school courses.
A tree, as a symbol of the renewed brand, promotes the idea of nature, closeness to nature, self-growth and development, and a large number of "gifts" (leaves, fruit, branches) that can be received from one source.
The remade branded palette replaced previous colorful version and the corporate scheme is dominated by the serene green tint that will be used in the media to express "natural" textures (for example, imitation of an aged rough paper, parchment paper, canvas, etc.).