Dolcemente
As Tender as a Rose Petal: Dolcemente Product Range Identity by Fabula Branding.
Brief
Dolcemente is a trademark of women’s underwear and sleepwear made from European fabric and sold both in Belarus and abroad. The team’s task was to develop a name and a delicate visual image for the brand.
Decision
The solution by Fabula Branding embodies beauty, femininity, and grace.
The word “dolcemente” means “soft” or “tender” in Italian. The name conveys the feeling of satisfaction brought by beautiful underwear that is also agreeable to the touch. Fine and elegant lettering of the logo adds to the subtle nature of the trademark. The corporate style is based of pastel pink, white, and grey colours. Some elements are decorated with photo style (macro shots of rose petals).
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