CORPORATE IDENTITY DESIGN FOR "KRASNY PISCHEVIK"
The designers were tasked with a goal of simplifying the existing logo as much as possible, improving its memorability and flexible characteristics, and highlighting the company's rich history, while preserving the authentic, "Soviet" sounding name.
In the updated logo, you can identify a classic oval with borders, the traditional color scheme (red, white, yellow), a year when the company was founded and the company’s positioning, decorative elements in the form of a star and use of pointed fonts.
At the same time, the combination of fonts, the classic grotesque poster with high contrasting courier, gives the logo a relevant and modern name.
The developed corporate guide regulates all the necessary requirements and opportunities for the use of the logo.