First Dairy Holding

Client:
First Dairy Holding
A task:
Redesign of logo and corporate style
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Brief

First Dairy (Pervy Molochny) is one of the biggest Belarusian industrial facilities and a leader in its market segment. The holding constantly improves and broadens its portfolio. In 2018 the company was reorganized and expanded, and a decision was made to update its identity.

Solution

In the course of logo redesign the team of Fabula Branding decided to let go of the elements that made the logo visually overloaded. The word combination First Dairy (Pervy Molochny) was transformed into 1M, and the graphic part was made independent from the lettering. The new solution looks modern while remaining connected to the previous one.

The corporate style was based on the familiar palette of blue, white, and red. The universal identity was used to brand corporate and advertising materials and create export packaging.