Hi:Health

Fabula Branding developed the name, identity, and platform of the Hi:Health brand.
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Brief

The product represents a new generation of medicine. It is a comprehensive diagnostics system including portable gadgets, a mobile app that collects and analyzes information, and a global database. The system monitors the state of one’s health, evaluates the chances of development of different diseases, and connects the user to respective medical specialists. The task of the agency was to show the advantages of modern personalized medicine through identity.

The name Hi:Health is phonetically balanced and illustrates the nature of the brand – its technological edge and individual approach to consumers. The first part – “Hi” sounds like “high” and at the same time is turned into a greeting in brand identity.

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Decision

The name Hi:Health is phonetically balanced and illustrates the nature of the brand – its technological edge and individual approach to consumers. The first part – “Hi” sounds like “high” and at the same time is turned into a greeting in brand identity.

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