P.A.K.

Client:
Group of companies "P.A.K."
A task:
Logo redesign, corporate identity development
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The black font on a yellow background is the perfect combination for easy reading. When applied to the company's products, a corporate style looks more modern and "European." The font is designed in a similar way with the emblem: for example, letter "K" outlines make it possible to create a clear, recognizable and visual rhyme with the “pointing” elements of the logo. Thus, it was possible to create a concept and logically complete logo to be well associated with the company.

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