The trademark is headlined with the first letters of the company’s name - "P" and "L". The main feature is the mirror reflection of the letters that are "cut out" in the logo design. The unique form turns the logo that looks like a literary emblem to emphasize the prestige of the organization.
The new identity underlines the company's confidence and credibility. Harmoniously selected “noble” color scale (a combination of brown, light bronze and black) supports the chosen image of the company and makes elements more recognizable and identifiable; those elements are especially important when creating logos and corporate identity.