A task:
Logo redesign, brand book DEVELOPMENT
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The transformation began with the logo taking round shape - such a "uniform" design is much more applicable for wider use, rather than previously used sophisticated and curly shapes, where the logo visually looks more "complete". The writing for the brand name is done with the exclusively Latin font for an easier read. In the center of the circle, the capital letter R is placed with a potential to further simplify logo and achieve necessary awareness of the "full version". The wheat crop serves as decorative, stylistic and elegant elements, symbolizing purity of the product, the degree of purification and environmental technology. This same illustration is used for pattern development. Overall, no drastic change of colors made the logo visually “easier”.