SKIDEL SUGAR FACTORY

Client:
SKIDEL SUGAR FACTORY
A task:
LOGO REDESIGN AND BRAND DEVELOPMENT
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With the preservation of the compositional stability and the idea of preservation of the CCK (in Russian) abbreviation, we stopped the direct use of letters and instead replaced them with laconic graphics. Also, blue was added as a second color to the logo since the color is present on most firm offerings and is a well recognizable color mark.

Having carefully developed characteristic of superior and high-quality products for the company, we created a recognizable "diamond-shaped" identity (diamond as a schematic representation of cube of refined sugar), where one of the features is the background filling with the bold color in combination with an inverted brand name.


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