T-Flex

Client:
Top Systems Ltd.
A task:
Logo redesign, slogan and corporate identity development
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«T-flex. Optimal!". The slogan is a trendy and communicative phrase that carries a powerful emotional message: T-Flex is the optimal choice for optimization.

Designed by experts Fabula, the logo font is intended to reflect the idea of flexibility, movement, progressing forward and innovation. A logo design was done by introducing a portion of the letter "X" similar the check mark icon with the use of company’s corporate turquoise color, where check mark usually signals the successful completion of cases and projects. Also, the logo is used to feature various products within the product line by employing color codification.

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