Valeo Vita

Client:
"Vale VITA" OOO
A task:
Logo and corporate identity for the producer of herbal teas
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The Latin word valeo means "be healthy» and vita means «life». The Logo consists of font block and the graphic element in the form of Latin letter V (supporting name) created from tea leaves, where they form a company’s foliate pattern in dark-green olive color.

The design looks especially opportune on the kraft paper, reinforcing and strengthening the association with "nature product."