Bely Polyus (White Pole)
Ingman Morozhenoye, a Belarusian production plant, started to manufacture national style ice cream that contains cornflower petals and flaxseed and is served in a rye waffle cup. The product was launched under the Bely Polyus (White Pole) trademark. The package of the new item had to reflect its uniqueness and preserve the constants of the trademark’s visual image.
The design solution is based on the general concepts of the trademark: a highlighted foodzone, a visible logo with a polar bear, and a bright red taste marker. The cornflower pattern in the upper part of the package supports the image of a national product, and a laconic yet bucolic illustration in the lower part refers to its naturalness. The communication is in Belarusian and English.