A brand in the classical European spirit to not only stand out from competitors but also be district among its company’s own offerings. The vintage style was chosen due to its brevity, elegance and aristocracy.
The name “Bonmelade” was created through a merger of recognizable foundations "bon" - "beautiful, good" - and "marmalade". The result is a fantastic name that directly indicates the product trademark category and has a positive color combination. In addition, the ringing and melodic sounding names “profitably” and favorably “wrap” a product with a veil of romance and French charm.
Modern fashionable typography approach was used in the development of the concept design. Bright, juicy colors, combined with vintage fonts, illustrations and writings create an image that harmoniously combines to create a perfect combination of antique and modern.