"Cheerful Grandkids" billboard

JSC "Babushkina Krynka"
A task:
Concept development for advertising campaigns (design, slogan,) for ice cream products
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The dominant design was an individually wrapped ice cream cone. The laconic and contrasting background complemented by playful graphic images of characters on the packaging and unusual area for purple color slogan became a continuation of the story filled with illustrations. The simple and rhyming slogan is easy to read and remember. The designers developed two different color billboard options.