"Latest News" video commercial

JSC "Babushkina Krynka"
A task:
Development of ideas and performance assessment for the promotional video
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Bright, juicy and positive video where everything happens through the "eyes" of the character, portrays a day in the life of a young man (the target audience are people in 20-35 age group) and is intended not only to acquaint the audience with a new brand, but also to strengthen chosen positioning: dairy products for young, active, energetic and social people.