The design concept is based on laconic graphics. The firm’s two-color combination (dark green and white) and image of leaves broadcast values of nature and environmental friendliness.
The focus on the design is a graphic illustration of the valley. The flavor buildup is carried out by images and written labels indicating flavors. The emphasis on the latter allows the product to stand out in the space among competitors and to make the selection process easier.
More than 15 SKUs (“Stock Keeping Unit”) were developed for the brand.