The name combines such easily recognizable "ingredients" as fun («fun, joy»), fan («supporter, follower»), fan(-tastic) and the ending of (kon)-feta (meaning candy in Russian). The name truly becomes positive, energetic and bright, and yet it is easy to read and identify the specific product category.
The placement of the logo on a colorful background makes it bright and builds it as the most visible element of the package, despite the white color of the font. On the contrary, the decision to go with the white color makes the logo look clean, fresh "sounding" and visually "multi-dimensional". The composition is complemented by stylistic images for various candy flavors (lemon, strawberry or mint).