Feel Fruit

Client:
RED PISCHEVIK CONFECTIONARY
A task:
COMPREHENSIVE TRADEMARK DEVELOPMENT
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In English, there is an excellent expression «feel good», which can mean to have feelings of happiness and well-being. This English expression “assisted” with the name creation “FeelFruit”, similar phonetically and emotionally to the original source with its cheerfulness, freshness and promise of fun. The name should be easily remembered by consumers and indicate the importance of the USP (“Unique Selling Proposition”), where the product only uses natural ingredients.

Tender, juicy colors and the photo style “symbiotically” complement author's illustrations, while fantasy like packaging cutout cutting and cursive font create a desire for the FeelFruit packaging to be looked at carefully, understand all storylines and plunge into the world of charming and unusual fruits and berries characters.


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