FLYCAT

Client:
FLYCAT
A task:
COMPREHENSIVE TRADEMARK DEVELOPMENT OF TABLET COMPUTERS
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Faced with a task of package design development, Fabula experts relied on emotional attractiveness and imagery: FLYCAT rhymes with the word "tablet" (in Russian) and an unexpected combination of meanings gives rich opportunities for gaming and fan in the further promotion of trademark.

The trademark is a simplified image of the cat's head and the cool range of the corporate style in the packaging emphasizes the tech nature of the products.

Packaging is quite minimal: when developing the package, the maximum emphasis was placed on the brand and a system of convenient informational signs with all the necessary technical data to emphasize the laconic corporate style.


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