I知 HAPPY

Client:
CJSC "UNIFUD" (ALMI)
A task:
COMPREHENSIVE DEVELOPMENT OF THE PRIVATE LABEL
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The name 的 am HAPPY became a verbal expression of the source of energy, confidence and pleasure that a person receives from buying goods and inexpensive offerings of this private label.

The maximum emphasis in the design is placed on the area of the logo with a handwritten font in the form of a speech cloud. The photo image allows you to identify the product category and chose taste preferences. The concept design is simple and flexible, easily adapts to a wide range of trademark products and various types of packaging.

For this client, a guideline was developed to regulate the main uses of logo and other design elements placement on the packaging.