The name “I am HAPPY” became a verbal expression of the source of energy, confidence and pleasure that a person receives from buying goods and inexpensive offerings of this private label.
The maximum emphasis in the design is placed on the area of the logo with a handwritten font in the form of a speech cloud. The photo image allows you to identify the product category and chose taste preferences. The concept design is simple and flexible, easily adapts to a wide range of trademark products and various types of packaging.
For this client, a guideline was developed to regulate the main uses of logo and other design elements placement on the packaging.