KRINITSA

Client:
"KRINITSA" COMPANY
A task:
REDESIGN OF BEER OFFERINGS BY KRYNITSA
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For this product range, a style-forming label was developed. Initially, as part of the redesign, the various types of beer within the brand were clearly built up with the color codification. In addition, the name of the type of the beer became easier to read due to the larger and more spread out font. It is much easier to find your preferred choice because the layout of the offerings is clearer.

The full name of the brand is clearly placed on the label for easier reading. Along the way, all the elements of the label have acquired a more fresh and modern look, becoming clearer and more expressive. The use of heraldry and the slogan "National beer of Belarus" (written in Belarussian) underscores the scale and classic character of the “Krinitsa” brand.


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