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The name of the new trademark was the word "landmark", common to the German language group. The name has multiple meaning: the root "land" emphasizes the nature, the organic origins of the product, and the "mark" is consonant with the expression of "trademark" or "quality mark".

The slogan "For all generations" (in Russian) reflects the continuity of generations, the family orientation of the trademark and product designed for consumers of all ages.

The logo conveys the idea of nature, earth and traditions inherent in the products of this company. The soft font of the name is complemented by a brand name in the form of a farming landscape while contrasting colors enhance the expressiveness and create the familiarity with the logo.

The type of product within the design is carried out using different colors in the information zone.