Fabula Branding developed a logo and the packaging design for a line of vegetable oils by TM "Oderіkha". The logo resembles oil, pouring in a shape of the letter O, which represents the first letter of the company’s name. On one hand, the original graphic makes a statement about the category of the product and secondly, raises brand recognition and distinguishes it from the competitors. The year company was founded displayed in the logo sends a message about many years of experience and loyalty to the tradition. At the same time, the packaging looks modern and concise. The information is organized by blocks, which makes for an easier reading. The logo development happens with the use of color coding and portrayal of raw ingredients. The images of nature highlight the organic nature of the product.