Pet is a broad English word to describe all animals and the “boom” means novelty or literally "exploding" on the market and causing remarkable consumer interest.
The humorous canvas, assumed in the name, is reflected in the logo. Two letters O in the title serve as a central element, being both as a component of the name and logo, and as "illustration" to the created story to include "buzz" for the pets after they ate Petboom dry food.
The packaging advances several humorous styles, where the concept of the brand is developed. The animated dog and cat images allow immediate recognition of the product. There are several striking graphic information markers: size, flavor and intended pet. The information about the flavor is placed inside an appetizing image represented by the photo.