Since the first redesign in 2014, the sales growth for some SKUs had increased by 90%. The purpose of the current restyling is to become a niche player with an even larger market share, which required a more practical design to aid the consumer with the easier comprehension of flavor variety for the product line and to clearly communicate the nutritional features of each species.
The concept was based on laconism, photo style and work with color. When the previous design version was predominantly expressed with the photo style based storyline, now the emphasis is on the color codification - massive color fillings, the maximum color development, and the expressive zone of the USP (Unique Selling Proposition).
As another convenient feature, the consumer is given information about the nutritional value of the product per one serving, which is especially important for people watching the ratio of fats, proteins and carbohydrates in their diet.