SHPAGEL

Client:
BELATMIT
A task:
COMPREHESINVE TRADEMARK DEVELOPMENT FOR GRILL PRODUCTS
Share this page:

The basis of the design was an author's illustration stylized as an engraving and supplemented with a photo images of the product. The central elements are brand characters Shpagel and Smok (a fire-breathing dragon, a mythical creature from Belarusian fairy tales) are shown in playful positions of cooking the product.

Short tales, specifically written (in Belarusian) for each type of product, are placed on the labels and are designed to increase consumer contact with the packaging. The result is an attractive design easily discernible on the shelves from competitors and with its own unique look with laid-back Slavic aspect.


SHPAGEL SHPAGEL SHPAGEL SHPAGEL SHPAGEL SHPAGEL SHPAGEL SHPAGEL SHPAGEL
I like!