Private trademark Vitalur

A task:
Packaging design for private trademark
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Fabula Branding continues to work with Vitalur, one of the largest Belarusian retailers.

As of today, the designs were created for more than 120 products, including meat and sausage products, bottled water, dairy products, candy, various grocery products, packaged greens, canned food, salads, frozen semi-finished products, non-food products, nonalcoholic and low alcohol drinks.

A company logo was the most adaptive design and preserved its stylistic continuity. Blue and red stripes on the white background were drawn with soft lines to look like waves and kept the flexibility of its shape. Depending on the type of product, its size and packaging solution, the central part of the logo can serve as a base or include a photo image/illustration.