The new logo is the name of the trademark on a contrasting oval-shaped area, written in a friendly handwritten font. The company’s block is supplemented with the image of brand-characters created in modern animation style.
The design continues the concept of a brand name. The package is enriched with cartoon settings as much as possible with both technical methods and directly with the use of illustrations. In addition to the cartoon scenes, where ice cream is “inserted” in this world, the package contains fan captions and a puzzle to engage the consumer in the game and increase the time of visual contact with the brand. The styling element of the new design is a bright background color to “maximize” the product on the shelves. The various illustration scenes and additional photo place emphasis on the taste and further develop the build-up of the packaging.
Cottage cheese, dessert group
Actively using proprietary and styling elements of the trademark (such as a noticeable purple color that forms a brand foundation that is visible from far and eases the ability to identify the product, photo images, contour plot illustrations), Fabula Branding designers personalized each product line, while maintaining the overall brand recognition. The build-up for the packaging is done with the help of additional colors and photo illustrations.