For "speaking" name and logo, we created a design that not only strengthens the emotional component of the brand but also continues communication with the consumer. The central part of the layout mimics the sticky note with the magnet placed on the refrigerator in the form of trademark logo. On a piece of paper is a humorous recipe with different ways to consume the product (each type of product has a different recipe).
Due to atypical name, a single phrase appears to "tell" consumer what he needs to buy in the first place (the product under the trademark "First", of course means - At First!).