Vologda Berries Jam
The jams by the “Vologda Berries. The Lace of Taste” trademark are characterized by low sugar content and natural ingredients. They are produced mainly from wild berries, including cloudberry which is quite rare in the market. Fabula Branding had to create a modern label design solution that would look relevant and emphasize the advantages of the product. Its portfolio already contained other jam ranges, and therefore the company decided to base the design solution on the image of the customer’s hometown - Vologda.
The logo indicates the origins of the product and is supported by the unusual shape of the label. It is based on the actual architectural solutions from Vologda region. The fine white pattern is associated with lace and strengthens the connection with the name. USPs point out the naturalness of the product: it is a rich source of antioxidants without any colourants or preservatives. The food zone (the center of the label’s composition) can be perceived not only visually but also tactually: it is printed with 3D lacquer that gives it volume and texture. Even with its ethnic elements the logo still looks laconic, bright, and modern.