A task:
Development of the concept for the laundry detergent packaging
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The clean and fresh design has two dominant features: a large logo zone (customer already came prepared with the name and the logo) and vivid graphic elements, where waves, acting as the main illustration image, further emphasize product name.

Overall, the key areas highlighted in the design are information markers and a USP zone (“Unique Selling Point”), and those are simple and clearly presented. The product type is portrayed in different shapes and sizes, and with color labels and caps.