The goal is to create a light, sleek design and to give it a special nostalgic touch of summer! childhood! park! familiar taste!; these 2 factors led to a styling package in the retro spirit.
The new packaging design features handwritten selected font, vintage round background, use of ribbons to show the year when the company was founded, a large hand-drawn illustration of the product and the bright striped edges. All those elements are intended to create a light-hearted, warm and slightly nostalgic mood.