Bonmarket

Mint-turquoise and chocolate-brown, are unusual for the retail space. Using French turns of politeness in communication


Brief
Logo development and corporate identity for the grocery stores.
Bonmarket
Bonmarket
Bonmarket
Bonmarket
Decision

A brand character in the French style with a lush mustache and a beret hat reinforce the French name origins.

The chosen colors in logo, mint-turquoise and chocolate-brown, are unusual for the retail space, and therefore work well as a contrast from competitors, while duplicate parallel lines contribute to a better presentation of the font block.

The speech bubble on the sign can be used as the store’s interior signage, as an informational navigator or as a navigational element to better orient buyers between various departments.

A feature of corporate identity is the use of the French good manners to put additional positive emphasis on the high service and top quality of all stores.The chosen colors in logo, mint-turquoise and chocolate-brown, are unusual for the retail space, and therefore work well as a contrast from competitors, while duplicate parallel lines contribute to a better presentation of the font block.

The speech bubble on the sign can be used as the store’s interior signage, as an informational navigator or as a navigational element to better orient buyers between various departments.

A feature of corporate identity is the use of the French good manners to put additional positive emphasis on the high service and top quality of all stores.овая гамма логотипа также поддерживается и в разработанной Fabula витринной группе, показывающей товарные категории через сочные аппетитные фотографии продуктов.


Brand book Logo

Bonmarket
Bonmarket