Favorite Shop (Lyubimaya Lavka)
The company audited the confectionary market, studied consumer insights and competitive environment. The new positioning reflects the advantages of the chosen business model: the product range includes the most popular positions manufactured by Vitrum Group of Companies. Emphasis is put on the fact that the trademark unites the consumers’ favorite products. Based on it, the name Favorite Shop (Lyubimaya Lavka) was created.
The corporate style shows the brand as a warm, caring, and family-oriented one. The logo with its chocolate-coloured lettering refers to the image of a cozy candy shop. The polka dot pattern on the soft blue background used both in interior design and boxes for the products sets a tone of emotional warmth.
While developing a solution for the point of sales, it was important to combine the architectural solution and the constants of the corporate style in harmony. The team of Nikoengineering made the first store of the brand comfortable and likeable.
Dmitry Kulakevich, director of Nikoengineering:
We created a retail object with a clear format and efficiently used all features of the rented space. To the customer’s credit, they decided to use the self-service format for a store that sells products by weight! This unusual retail concept was immediately supported by the consumers - the residents of Sukharevo district (Minsk). The design of the shop’s facade developed by designers from Fabula caught their attention several weeks before Favorite Shop was opened. There is place in the shop for a Swiss coffee machine and for functional trade equipment, and its cozy interior has been making Favorite Shop a haunt for both children and adults from the first day!
Analytics Logo Positioning Naming Package design