Deluxe (D)

Contrasting colours and a funny bath ducky in a crown and mantle: corporate identity for a chain of bathroom fixtures shops
Brief
In 2014 the team of Fabula Branding developed a logo and corporate style and created a brand book for Deluxe, a chain of bathroom fixtures shops.

The chain had been operating in the market under the same name for a long time. However, its products belonged rather to the mid-price than to the premium segment. The team of Fabula Branding decided to play around the high-status name of the brand to make it sound less serious and to bring some humor into the corporate identity.


Deluxe (D)
Deluxe (D)
Deluxe (D)
Decision

The chain had been operating in the market under the same name for a long time. However, its products belonged rather to the mid-price than to the premium segment. The team of Fabula Branding decided to play around the high-status name of the brand to make it sound less serious and to bring some humor into the corporate identity.

The chain had been operating in the market under the same name for a long time. However, its products belonged rather to the mid-price than to the premium segment. The team of Fabula Branding decided to play around the high-status name of the brand to make it sound less serious and to bring some humor into the corporate identity.



Analytics Brand book Brand audit Rebranding Logo
Deluxe (D)
Deluxe (D)
Deluxe (D)
Deluxe (D)
Deluxe (D)