Zeleny Bor

A modern solution for A-100 Development: simple fonts and adaptive graphic elements

Brief

A-100 Development is a prominent private Belarusian developer that is famous for many ambitious projects, including Zeleny Bor (Green Grove), one of the most attractive residential areas in uptown Minsk.

The area is dynamically changing with the third stage of construction already in progress. The company asked the creative team of Fabula Branding to bring its corporate style in line with new trends.

Decision

Logo

The updated logo is a large typographic block on a plate with a graphic pattern showing silhouettes of houses and trees. The pattern helps preserve continuity with the area’s previous identity, which was the customer’s request.

The colour and simple and elegant font of the logo illustrates the main values of the area’s developers: health, eco-friendliness, and progress.

The design team of Fabula Branding made the logo open, up-to-date, and dynamic by providing multiple adjustment and transformation options.

Fabula Branding also created a corporate guideline to regulate the branding of different advertising media.

Corporate identity

The area’s identity was based on the expressiveness and plasticity of the corporate logo that served as a reference point for a comprehensive system of images and infographics.

Using the developed system, Fabula Branding was able to showcase the advantages of the area and create recognizable navigation and design elements. Being extremely dynamic and flexible, the corporate logo can be easily used on different media and forms a unique urban environment with its own atmosphere.

Leaflets

The team of Fabula Branding also created two leaflets for the customer: one to provide general information and one to cover the company’s USP—penthouse apartments. The thought-out and stylish leaflets give a quick and convenient introduction to the area and tell about its developer.

Brand book Logo

Delivio

Psychea

Troitsky Fest