Corporate identity design for "Krasny Pischevik"

A solution that reflects the brands long history. The combination of classic and modern in identity.
Brief
The designers were tasked with a goal of simplifying the existing logo as much as possible, improving its memorability and flexible characteristics, and highlighting the company's rich history, while preserving the authentic, "Soviet" sounding name.
Corporate identity design for "Krasny Pischevik"
Corporate identity design for "Krasny Pischevik"
Corporate identity design for "Krasny Pischevik"
Decision

In the updated logo, you can identify a classic oval with borders, the traditional color scheme (red, white, yellow), a year when the company was founded and the companys positioning, decorative elements in the form of a star and use of pointed fonts.

At the same time, the combination of fonts, the classic grotesque poster with high contrasting courier, gives the logo a relevant and modern name. The developed corporate guide regulates all the necessary requirements and opportunities for the use of the logo.
Brand book Brand audit Rebranding Logo
Corporate identity design for "Krasny Pischevik"
Corporate identity design for "Krasny Pischevik"
Corporate identity design for "Krasny Pischevik"
Corporate identity design for "Krasny Pischevik"
Corporate identity design for "Krasny Pischevik"