Metallekt

Clear shapes, a square sans-serif font, and shades of gray in the palette visualize associations with the industry. Name as a result of the synthesis of two business fundamentals.
Brief

Comprehensive trademark development.


Metallekt
Metallekt
Metallekt
Metallekt
Decision

The name Metallekt became a productive synthesis of two fundamentals - "metal" and "intellect". Strong sounding names add a powerful energy to the product.


The slogan "Brilliant opportunities of your business" (in Russian) plays along with common properties of the metal, used in both the literal and figurative senses. In addition, the slogan performs the function of discovering the target audience by directly addressing potential customers.

Within a framework of the complex project work, a full-fledged corporate style was also developed, starting with letterheads, business cards and image booklets.



Slogan Logo Naming
Metallekt
Metallekt