Stroytegy

Brief

The client's company is a of professionals who are able to work on projects of any complexity. They are always ready to interact with customers and to cooperate at all stages of a building process.

Stroytegy
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Decision

These advantages became a basic of our brand positioning. Many interviews with employees, a profound market analysis and a detailed competitor research can prove it.

The brand name "Stroytegy" supports the idea of a fantasy fusion of the words "build" (rus. stoyit') and "strategy". It tells about the team's ability to balance physical and intellectual work. Moreover, the name conveys the brand's mission – a reasonable construction. A laconic slogan “This is our job” completes the message.

The logo reflects the brand's principles — confidence, responsibility and goal commitment. A massive and grotesque top face with a dot at the end and a colorful graphic element emphasize the reliability of the company. The universality of the corporate style, based on a white-yellow color combination and a stone texture, helped to easily design corporate identity items and to brand advertising media.


Brand platform Logo Positioning Naming
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Stroytegy
Let's talk about the strengths and weaknesses of your brand