100 friends
Identity that conveys the friendly character of the brand with color, pattern and font.
Brief
Product — sausages of the middle price segment: smoked, raw, boiled sausages, kielbasa and other types of sausages. Regions of sales — Belarus and Russia. Consumption situations: outings with family and friends, picnics, gathering with guests, a quick snack. Target audience — men and women, age group of 25-40 years.
Decision
Warm and bright yellow color clearly distinguishes product among competitors on the shelf, serves as a unique color identifier and brings pleasant association with picnic or friendly outdoor gathering. The inviting and open packaging is further supported by the number «100», with numbers in the shape of sausages and cursive font.
